Yasser shaker

Events should not be judged by attendance, setup, or entertainment. These enhance the experience, but they don’t define success. The real question is: what changed after people left? Did people understand the strategy...

Most companies don’t fail suddenly—they drift. Everything may look normal on the surface, but underneath, energy, alignment, and ownership start to fade. Teams collaborate less, leaders inspire less, and customers feel...

After more than 30 years in corporate events, Yasser Shaker seen one thing consistently separate average events from exceptional ones: Strategy comes before logistics and prodcution. That's whySpark Events launching a n...