Savvy & Sassy CEO

I am coaching/mentoring business leaders to focus on understanding the people in their business. This includes you, your clients/customers, your peers, employees, and anyone else you encounter as a CEo/Founder. After 30 years in Corporate HR working with Founders, CEOs and all levels of team members, I decided to take that expertise on human behavior and share it with you to build your business. For the last 10 years, I have seen too many founders prioritize and focus on their product, ignoring the work needed to understand their people - their target audience, their customers, peers, vendors, employees, etc. Without people, their success has been limited or they have completely failed. I have lost count on the number of leaders who failed, continuously struggled, or made their job 10x harder. They focused on products & operations, never thinking about the importance of PEOPLE - messaging, services offered, communication, take a look at things from their perspective, etc. By focusing on understanding people and their behaviors, a business will soar with profits flowing! I am building an online community designed to help entrepreneurs like you unlock the power of human connection to build thriving businesses! My strategic brilliance is provided through an online community, with levels of membership where I educate, motivate, and activate members with laughter, transparency, honesty, with a dash of sass.